Illustration - Art Direction
To celebrate the 50th anniversary of Boutiques La Droguerie, Alice Hammer organized a Mysterious Knit-Along collaborative project. Inspired by the investigations of the famous game Cluedo, each participant chooses to embody a character symbolizing the color of the yarn they will knit. Then they receive their box by mail containing the yarn, instructions to follow to complete this mysterious project, as well as small gifts, a notebook and a tote bag. Each week, two new clues (a tutorial video) containing new information are revealed so participants can continue knitting. They choose between one of the two clues to evolve their design. At the end of the project, 16 designs will be possible based on the clue choices. After several weeks, participants will discover the completed project.
Alice Hammer is a famous french handknit clothes and patterns designer with a large community. www.alicehammer.com
La Droguerie is a family story, they opened a first craft hobbies shop in Paris during the 70’, then they developped their brand to create 10 stores in France and 2 in Japan. www.ladroguerie.com
Each characters representing a yarn color
The KAL missions were sent to the client by mail, in a specific envelop addressed to the character.
The stamps
The envelop
The game takes place in the «La Droguerie Boutique»
House variation for social media
The note book
The Tote bag
