Illustrations for IT Italian Trattoria — La Dolce Follia

Disrupting traditional Italian dining tropes to build a unique, proprietary identity. The goal was to reinvent the customer journey - from dine-in to delivery - through a bold visual universe that captures the brand’s energy and cultural diversity.

"Organized Chaos"

Inspired by the benevolent insolence of Roberto Benigni and the absurdity of the Commedia dell’Arte, the concept embraces a "naive yet friendly" aesthetic. It is a celebration of joyful, mastered chaos where culinary lifestyle meets the soul of classic Italian cinema.