GAP • Holidays - Art Direction & Direction

Untitled Worldwide approached me to create a film rooted in a "hand-crafted" aesthetic, drawing inspiration from the street artists who define New York City’s visual landscape. The goal was to infuse the brand’s Winter campaign with an authentic, Do-It-Yourself (DIY) spirit, blending urban grit with a tactile, human touch.

DoP: Mathieu Plainfossé

Executive Producer: Philip Fox-Mills - Sara Greco

Producer: Janice Biggs

Style: Angela Esteban Librero

Art Director: Akin McKenzie

Yarn Bombing: London Kaye

Track by T.REX

Editing: Ryan McCally

Post Production: MPC

Production: Legs Media

Agency: Untitled Worldwide

Behind the scene