VOGUE • The Eyes Closed - Creative Direction & Film Direction

Pat McGrath does Natalia Vodianova's makeup with her eyes closed... Sure, Pat McGrath may be the most influential makeup artist in the world but can she expertly pull off glitter winged eyeshadow on Natalia Vodianova . . . with her eyes closed?

Commissioned by Vogue to envision and direct an original film featuring supermodel Natalia Vodianova and legendary makeup artist Pat McGrath. Moving away from traditional beauty tropes, we crafted a high-fashion moment rooted in the absurd. The result is a surreal, offbeat exploration of makeup and style, blending editorial elegance with a playful, unexpected narrative.